There is a study that has been published by Searchmetrics that focuses on the topic of App Indexing. Out of the top 100 sites they monitor, the study shows that very few actually deploy App Indexing in their apps.
Even though 84 percent of the top 100 domains do offer an Android app, and 88 percent of those sites offer an iOS app, only 30 percent of the Android apps deploy App Indexing and 19 percent of iOS apps deploy App Indexing.
Marcus Tober, CTO and founder of Searchmetrics said,
“Many companies have invested heavily in apps, yet on average 20 percent of the apps a person installs on their device are only ever opened once. App indexing is a fantastic opportunity to maximize the investment in your app — by helping to drive more traffic and interaction and potentially even conversions. On top of this, if your app supports app indexing, Google has indicated that it could potentially appear more prominently in searches.”
If you’re not utilizing App Indexing within your app, you could be missing a huge opportunity for more traffic to, and interaction with, your app.
According to Marcus, App Indexing can lead to more customer loyalty within the app,more app installs, ranking boost for your app, and a potential increase in conversions. There are case studies done by Google that talks about the benefits of deploying App Indexing.
The following chart (which is from the study) shows the breakdown of these top web sites that have apps:
Here’s a break down of the apps that deploy App Indexing by iOS and Android:
Are you interested in checking out the full study? Just go here!