rand_fishkinChange can be a pretty big event for anybody.  If you’re a webmaster or SEO, and you’re thinking of taking the plunge into the realm of brand change, you know that it’s going to be a huge step.  After all, this is a decision that isn’t something to be taken lightly.

But if you’ve made up your mind, and you’re willing to go the mile to either rebrand or consolidate your multiple sites or brands, there is a video you should think about checking out before doing anything drastic.  In this episode of Whiteboard Friday, Rand Fishkin offers guidance to those who wonder if a rebrand/redirect is the right choice, and also those who are considering taking multiple sites and placing them under a sing brand banner.