questionnaire1Israeli startup Wizer – who is backed by market researcher Nielsen’s incubator in that country – is launching a brand new artificial intelligence-powered survey platform.

This platform will parse various business reports and other sources to assemble background information in specific industry verticals, such as food and beverages.  Right now, the focus points to consumer packaged goods (CPG) and retailers, even though new categories can be built.

Marketers will be able to define goals, and then answer a series of questions.  The platform will pull appropriate questions from a list of hundreds of pre-written human researchers, and then the questions are auto-assembled, with out any writing by the marketer, into an online questionnaire of 25-30 questions.  The platform is able to learn about a specific business from the questionnaire’s results and feedback from the business.