For anybody who has been in the SEO business for a while, they know that, when it comes to click-through rate (CTR), not all searches are created equal. Seige Media has released a study that uncovers the top 42 keyword terms, along with their average CTRs. This study examined the top 50 keyword “stems” to find what terms helped spur clicks and what terms didn’t.
There was a variety of terms with the worst CTRs are geared toward knowledge graph answers like “translation,” “population,” “definition.” These terms happen to be the number 1, 2 and 3 least-clicked terms across the board. Naturally, for many of these terms, this is to be expected, as Google is trying to specifically answer questions directly.
There were other searches that had low CTR included terms that seem to fulfill the need for information in direction or review form. Take a look at the term “restaurant.” It has a 46.20 percent CTR, while the term, “flowers” had a 64.37 percent CTR. These terms saw CTRs on the lower sides. One term of the surprising terms on this list was “How To,” as queries with this term only saw a 52.89 percent CTR.
There were other terms that seemed to leave searchers unsatisfied with just a single click. When they did searches for queries like “recipes,” “coupons,” and “jokes,” they saw repeat clicks in the search engine results pages before finding an answer.
This data was derived from the averagee searches and average clicks data found within Ahref’s Keyword Explorer tool. The data was averaged out over the top 50 terms and clustered into these various keyword stems.
To see the full list of terms and average click-through rates, head on over to Siege Media.