In a business, it’s important to note that SEOs and executives will always speak different languages, as they are different branches of the same tree.  This is pretty simple to understand, but it acts as a blocker for getting your ideas and investments approved.  So, what could be improved in this situation?  A simple change in how you communicate your marketing goals, triumphs and challenges.

In this episode of Whiteboard Friday, Rand Fishkin will help us translate our marketing jargon into financial metrics and data that the the guys in charge are going to care about.