The Patriot have won the Super Bowl, but who was the winner amongst the advertisers? It would seem that Anheuser-Busch was the one to beat in this case.
The top two spots on YouTube’s list of the top ten most watched Super Bowl LI ads on Super Bowl Sunday was Anheuser-Busch Budweiser and Bud Light.
YouTube said it saw the “highest ever watch time” during this year’s Super Bowl. Over 350,000 hours of Super Bowl ads were watched on game day, which is a 15 percent increase over the time spent watching Super Bowl ads on YouTube last year. It was confirmed by Google that 70 percent of the watch-time it tracked happened on mobile devices.
It was noted in YouTube’s blog post covering its top ten Super Bowl ads that many of this year’s most popular game day sopts centered on politically-charged content.
“The undeniable theme of the night was ads that connected to social and political topics – in fact, these ads accounted for nearly half of the watch time on Game Day,” reports YouTube.
Here are YouTube’s Top 10 Super Bowl LI Ads
1. Budweiser: “Born the Hard Way”
2. Bud Light: “Ghost Spuds”
3. Hyundai: “A Better Super Bowl”
4. Kia: “Hero’s Journey”
5. T-Mobile: “#UnlimitedMoves with Justin Bieber”
6. Tide: “Super Bowl 2017 Commercial with Terry Bradshaw”
7. 84 Lumber: “The Entire Journey”
8. Netflix: “Stranger Things 2”
9. Audi: “Daughter”
10. Mr. Clean: “Cleaner of Your Dreams”
Source – Amy Gesenhues