What is a good way to effectively apply link metrics like Domain Authority and Page Authority along other SEO metrics?  When and where would it make sense to take them into account, and what exactly do they mean?  In this episode of Whiteboard Friday, Rand Fishkin answers these questions and more.  He gives you the knowledge you need so you can better understand and execute your SEO.

When and how to use DA, PA, and link count metrics – Whiteboard Friday