google-analytics-logoWhen it comes to gathering data that can help you maximize your conversions, Google Analytics (GA) is an incredible tool for doing just that.  What could be better?  Oh, it’s free!

With GA, you’ll be able to get some awesome reports that will give you an overview of key metrics for a particular period.  But sometimes, the standard reports that comes with GA don’t always give you what you need.  Fortunately, GA gives you the ability to create your own custom reports.

All you need to do is click on the “Customization” tab at the top of the home pages screen, and you’ll be able to set up a report that gives your the metrics you want to see, all on a single page.

analytics-custom-reports

But sometimes it can be a hassle to create your own reports from scratch.  In this case, it’s possible to leverage the work of others who share similar reporting needs.  You can head over to the Solutions Gallery and download a number of different templates that might suit your purpose!

Google Analytics Solutions Gallery

Within the Solutions Gallery, you’ll enjoy some pretty ingenious products from folks like Justin Cutroni, Avinash Kaushik, and members of the Google Analytics Team.  The bottom line is, you’ll probably need some kind of custom report for a solid approach to conversion optimization.  Columnist  has a Marketing Land post that highlights six different custom reports that help you improve your analyze your metrics.

Check out his post and Jeremy’s picks for some great custom reports for your GA account!

Marketing Land: 6 Custom Google Analytics Reports You Should Use For Every CRO Project