link-buildingIt would be difficult to write a definitive  book on link building, because the rules behind it aren’t always clear.  Getting link building wrong can, at times, result in some frustrating consequences.  But where’s the benefit of in following the rules if they aren’t always in black and white?  In this episode of Whiteboard Friday, Rand Fishkin will address eight of the big link building myths seems to be making their rounds around the internet.