SEO – SEO always changes, and my how it’s changed during 2015. Rather than producing content for the sake of creating content, the trend has moved over to using search and social data to help guide content creation. This is an important aspect of boosting engagement for brand so that it can help their content attract the audience that they’re looking for.
Obviously, content is important for any website. After all, without content, what kind of site would it be? It certainly wouldn’t be a very good one, would it? Content plays an important role in both attracting customers, as well as converting them, and the importance of this technical side of search optimization is something that no one should overlook if they want to succeed. The maturing industry is also impacting where brands need to focus their efforts on behind-the-scenes tasks that help to drive content forward and in the forefront of the customer.
Jim Yu has written a post for Search Engine Land, where he gives us five SEO trends that brands should be paying close attention to as they move into the New Year and beyond. You can check out his post by following the link below.
Search Engine Land: 5 Essential Search Trends That Will Impact Online Revenue In 2016