2015-2016 change represents the new year 2016 three-dimensional rendering

2015-2016 change represents the new year 2016 three-dimensional rendering

Over the course of 2015, there has been quite a lot of significant and exciting developments in search.  It seems that over the course of this last year, rather than react to more things that had happened throughout the course of 2015, they were much more proactive instead.  This is a sure sign that the industry is both maturing and improving.  Instead of scrambling to adapt to a newly released algorithm change or trend, readers focused more on high-level thought pieces and details,

On Search Engine Land, it seems that the most popular columns and articles in 2015 were focused on getting the fundamentals and basics right, such as how to get started with local SEO, how to build links in an ethical manner to avoid penalties, and more.

 

Also, 2o15 seemed to be the year of mobile in regards to search.  Remember Mobilegeddon?  We all managed to live through that.  2015 was the year we saw mobile mobile searches overtake desktop searches on Google.  That’s a clear indicator of just how much mobile has infiltrated our search habits.  App indexing became a big topic of discussion once search engines started showing more and more app content from within the results pages.

So what are the most widely read columns on Search Engine Land?  Look no further!  Here are the top ten columns on Search Engine Land for 2015!

  1. We Tested How Googlebot Crawls JavaScript And Here’s What We Learned by Adam Audette
  2. 5 Essential SEO Techniques To Master In 2015 by Jim Yu
  3. 10 WordPress SEO Questions That Took Me 10 Years To Answer! by Trond Lyngbø
  4. 5 Techniques To Safely Get Links In 2015 by Neil Patel
  5. Local SEO: How To Rank Your Local Business by Matthew Barby
  6. They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates by Nate Dame
  7. How Google Won The PR Battle Over SEO, And Why That’s A Good Thing by Nate Dame
  8. The Secret To AdWords Success, Told By A Former Googler by Frederick Vallaeys
  9. App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing by Emily Grossman
  10. YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine by Tony Edward

For more details on each article, including dates published, and the social activity, check out Jessica Thompson’s original article on Search Engine Land!

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