When it comes to social media, what is it that makes people want to share things? What drives them to do it? Is it that it provides a space to share ideas, likes, dislikes, interests, finds and more? Maybe. It seems that sharing has evolved over time from simple status updates to what now includes each and every type of content that you can imagine, such as photos, videos, articles, and quizzes.
In a recent episode of Marketing Nerds, which is a podcast created by Search Engine Journal, Triberr CEO and founder Dino Dogan joins SEJ Executive Editor Kelsey Jones to discuss what makes people want to share content on social media. They also talk about the reciprocity of sharing and why social sharing goes beyond just social media.
Here’s what they cover in this episode:
- What motivates people to share content on social media
- The two major categories of sharing triggers:Enlightened self interestand self interest
- The different kinds of sharing triggers such as reciprocity, polarity, and identification
- What makes a content good enough to compel people to share it
- The pros and cons of automated social media sharing
To listen to the episode, or subscribe tot he podcast, check out the Search Engine Journal post by following the link below.
Search Engine Journal: New #MarketingNerds Podcast: Why Do People Share on Social Media?