rand_fishkinSEO.  SEO always changes.  And since keyword research is encompassed within the broad reach of SEO, we have to realize that keyword research is always changing too.  Even just five years ago, what we considered keyword research is a different beast from what we see today.  If you can change with the times, then you’ll be doomed to fail.

In this episode of Whiteboard Friday, Rand Fishkin is going to explain what has changed and what we need to do to conduct effective keyword research today.