Over the last several years, Google+ really has had a rough ride, haven’t they? So much hate, so many times that people have called Google+ dead. I’m sure that if Google+ was run by any company smaller than Google itself, the social network would have been sent to the grave by now for sure. But it’s amazing that Google+ has lasted for four years so far.
Now, there has finally been Google confirmation that with the stripping away of major features, they were preparing for reinventing Google+ as more focused product that possibly could have an appeal that could actually bring in new users.
Mark Traphagen has a column on Marketing Land that discusses the early vision for the social network, what has come about from those changes, and the new direction that Google+ is taking. What will this mean for marketers?
In his column, Mark will:
- Review the original grand experiment behind Google+
- Examine the clues over the past year that something different was coming
- Cover the first hints at what that new direction might be
- Conclude with what the implications will be for the future success of Google+ and what that means for marketers.
Check out Mark’s column by following the link below.
Marketing Land: The New Google Plus: Will Tighter Focus Lead To Success?