On Monday, WordPress.com has announced that a small set of what they’re calling “Advanced SEO Tools.” For anybody who’s been doing SEO for any amount of time, this is great news.  It’s a trio of tools that includes the following:

  • the ability to write custom meta descriptions for blog posts;
  • the ability to write custom title elements for different pages, such as having some page titles formatted as Post Title | Site Name and other page titles formatted as Site Name | Tagline; and
  • a preview tool that shows how a URL will look in Google’s search results, or when shared on social networks like Facebook and Twitter.

For those using WordPress.org, which is WordPress for self-hosted websites, these are basic tools that offer functionality that could be found via almost any popular SEO plugin.  These tools are built more for WordPress Business Plan users, which is a group that will more than likely consist of small business owners and others who hasn’t had a website before and have little understanding of what SEO is all about.

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