Overspending with a paid ad campaign that just isn’t destined to work out isn’t a sound growth strategy.  Companies who break into online ads don’t, time and time again, see success due to the same issue – they simply aren’t known to their audience.  Because they aren’t very well known, there isn’t any trust or recognition, so the CPC remains high and rising.

In this episode of Whiteboard Friday, Rand identifies the cycle a number of brands get trapped n and outlines a solution to make those paid ad campaigns worth the dollars you put behind them.

The #1 Reason Paid Ads (on search, social, and display) Fail – Whiteboard Friday