Recently, there was a Hangout for the Google Partners community on YouTube with Frederick Vallaeys, and it was about how Google Analytics and AdWords are able to work together to improve PPC results.
There are so many new features being added to both AdWords and Analytics that it’s possible to get confused and miss a few cool features and capabilities here and there. There are a lot of resources out there that will help you get the most out of both of these major tools, and Frederick has created a post that will help you out with that.
On Moz.com, the post that Frederick posted is called These 10 Analytics Reports Will Improve Your AdWords Results, and as implied by the title, Frederick has collected 10 of his favorite ways to use Analytics to improve your AdWord performance.
To check out his list, you can go to Search Engine Land and read up on them! Just follow the link below.
Search Engine Land: These 10 Analytics Reports Will Improve Your AdWords Results