Here’s a question for you – How many times do you review your store or professional locator to make sure it’s up to date and optimized to convert on the KPIs that matter the most? If somebody is interested in your brand, they’re obviously visiting your locator. Your job is to use your locator to turn that consumer intent into a purchase.
When you have cases like Amazon giving brick-and-mortar stores the fight of their lives, locators are the “secret” weapon that would help them fight against the dominance of Amazon, but only when you decide to treat your business locators as revenue generators. There is a post written by Adam Dorfman that describes ten tips that will get your thinking about your store locator in a whole new way.