One of the most noteable side effects of the emergence of the mobile consumer is the massive increase in phone calls businesses will receive during the business day.

By 2019, BIA/Kelsey predicts that businesses will receive 162 billion calls from mobile devices alone.  With 70 percent of consumers using click to call from mobile search, it’s time to reimagine stale best practices, add some new layers to your analytics and breather some brand new life into mobile search campaigns.

Download this step-by-step guide from Invoca to learn how to:

  • Capture key caller data.
  • Use this data to optimize your campaigns, bidding and targeting strategy.
  • Find new areas of opportunity.

Visit Digital Marketing Depot to download “How to Increase Calls from Paid Search: 10 Guaranteed Tactics.”

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