Link Building. Those two words together were a powerful thing in SEO. But lately, it seems the idea these days is that link building is dead. Many people think link building is still good, it still works, and everything is fine. Others believe differently though.
Others believe that link building has gone the way of the Dodo. Take Eric Ward as an example. In a recent post on Search Engine Land, he also claims, among many other people as well, that link building is dead. Eric says that the final nail that seals the deal was made by Matt Cutts when he said that guest blogging was pretty much over.
Eric stated that, in the end, we should stop all of our linking and publicity related activities. Instead of taking up your time to do these things, worry only about what you are doing now. “Be awesome” is all he has to say.
In his post, Eric gives us 11 reasons why link builders are no longer needed.