Performing an audit of your web site is pretty important. Out of all the pages on your site, the homepage is by far the most important page you could have. In fact, there are several reasons why you’d want to have an SEO audit done for your homepage.
- You can identify problematic areas that need improvement. This is so you can create an action plan to correct them.
- Secondly, a good SEO audit will keep your homepage, as well as your site in general, up-to-date with the latest developments in search marketing.
What Is An SEO Audit?
Basically, this is a process that evaluates the healthiness of a website in a number of areas. the person checking your web site will compare it to a checklist and come up with a list of recommendations of what needs to be fixed, as well as what needs to change to improve the performance of the site in search engines.
In this case, we are going to be focusing on the homepage, as that is what would basically be your storefront of the rest of your site. This is why, although a site-wide audit is good, doing an audit on your homepage is very important. Chris Silver Smith wrote a post that lists some of the top-health check items that should be performed in analyzing your homepage to get recommendations for improving your homepage SEO.
Check it out in the following link.
Search Engine Land: 12 Things To Check In Your Local Homepage SEO Audit