Do you want to improve your business website? Of course you do! You want to make sure your site is able to pull in as many potential clients or customers as possible.
One way to make a better business site is to improve your website copy!
What is website copy?
Website copy is the main text that guides your visitors through your site and describes what they need to know about a brand or the site.
The purpose of website copy is to engage visitors as fast as possible so they will remain on your site for as long as possible. If this occurs, it’s possible to actually sell your brand to them.
Source – Social Media Today