It’s easy to see why every part of a PPC program is important, but there are some elements that are as crucial as your ads. Ads are often the prospects’ first introduction to your brand. After all, first impressions are pretty important.
Not only that, you need your ad to accomplish certain things. You’ll want to make sure you grab people’s attention and communicate your message clearly and get qualified prospects to click, all the while staying within character count limit and other restrictions.
Pauline Jakober has 15 tips for writing great text ads, the right way.