An important part of almost any online marketing campaign are the landing pages. They are a really awesome way to tailor the page that people see after clicking on your ad to your target audience and actual ad content.
But even there are a lot of terrific articles to check out on how to test, tweak and refine your landing pages, it’s unfortunate that not every tip and trick will work for each page. Plus, it can be difficult to know where to start with a new landing page:
- Do you just guess?
- Do you put together a page and hope for the best?
- Do you give it your best shot and then tweak once you have some data?
- Do you create multiple pages and start testing from day one?
Even with all the options out there, if your landing page isn’t up to snuff, it can cost you a lot of potential conversions and sales while you figure everything out. It is certainly worth it to create a good landing page the first time around.
Jacob Baadsgaard put together a list of 15 questions that each and every marketer should ask themselves before putting that landing page out there for everybody to see. If you are answering ‘yes’ to each question on his list, it should provide good results, even if the landing page itself isn’t perfect.