One thing that any and all brands and marketers should be doing, regardless of their size, budget, audience, industry, country or social network – it’s video marketing.
It is predicted by Facebook’s Nicola Mendelsohn that their content will “probably” be “all video” by 2021. Cisco has reported that 82 percent of all consumer internet traffic will be videos.
Even now, people are already watching more video on Facebook than YouTube.
But there’s even more! Let’s start with the social media opportunity of video and how it means more than just eyeballs. In a time when retention is hard to come by, video is winning the retention war.
On their 2018 PROMO Online Video Study, Hila Shitrit Nissim, VP of Communications at Slidely had this to say:
“Considering 44 percent of people watch five or more videos online every single day, social video represents a wildly valuable opportunity for businesses across all industries. Tailoring video content to your target audience can boost your retention rate by 35 percent. And since 71 percent of consumers find sponsored videos relevant or highly relevant, it’s definitely worth investing in a paid campaign to ensure your videos are seen by the right eyeballs.”