One of the great things about AdWords is that everybody has their favorite ways to utilize it.  Everybody has their own favorite report and feature, and they have their own personal preferences for how they like to build and manage their campaigns.

But, that means that they’re also prone to getting stuck in their own ways, often neglecting to explore features, reports and methods that they aren’t familiar with.

This will change and differ depending on the person, but  discusses in a post three AdWord feature that people aren’t likely paying enough attention to, as explaining why we all should be.

[Read the full article on Search Engine Land]

Source –