There are a number of markets where the tactics to successfully selling home goods and furniture on Amazon can differ slightly depending on the price point.  Andrew Waber analyzed over 365,000 furniture and home goods product pages on Amazon as part of his work at Salsify, and there were some overarching lessons he took away from it.

Products that were performing very well generally had product pages that quickly gave consumers a robust view of what they might buy, especially through imagery and reviews.

Most importantly, a number of home goods and furniture product pages across price points possess the bare minimum from the perspective of content.  There are plenty of opportunities to outflank competitors for brands in this space who are willing to commit to improving their product pages.

[Read the full article on Marketing Land]

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