I’m sure many of you have heard of the sensational smartphone app, Pokémon Go. The app exploded in popular the moment it was first launched by Nintendo in July of 2016.
Vox explains what the app is:
“In simple terms, Pokémon Go is a game that uses your phone’s GPS and clock to detect where and when you are in the game and make Pokémon “appear” around you (on your phone screen) so you can go and catch them. As you move around, different and more types of Pokémon will appear depending on where you are and what time it is. The idea is to encourage you to travel around the real world to catch Pokémon in the game. (This mix of a game and the real world interacting is known as “augmented reality.” More on that later.)”
You might be thinking, what does this game have to do with marketing? It might not have an obvious tie in, but at the very least, you can take inspiration from the sales success of the artificial reality game in order to fulfil your marketing potential
Neal Shaffer has come up with three effective marketing strategies and actionable steps that you can take advantage that are directly inspired by Pokémon Go!
Check out his article here to learn how!