Landing page testing is something that must be done if they want the landing pages to be as successful as possible. But did you know that there is a difference between a landing page and a GREAT landing page? Yup! It’s totally true! A great landing page doesn’t just pop into existence out of sheer luck. A great landing page is created because of rigorous testing.
Abraham Nord, a contributor to Search Engine Land, has had plenty of experience with landing page testing. There are some lessons that he’s found that can be useful, regardless of what sort of site you run or the type of conversion you’re trying to get.
1. Don’t settle for the big win
2. Run both A/B and Multivariate (MVT) tests
3. Nothing is too small to test.
To get more details on these lessons, follow the link below to Abraham’s full article: