In the organic search rankings, first position is great, but “position 0” is even better!  What is position 0?  Basically, position 0 is the answer box you’ll find when you preform certain search queries on Google, and taking an answer box that uses your content over the first normal organic position is just awesome!

It’s possible to see click-through rates increase by as much as three time when one of your URLs that ranks on page one sudden gets an answer box.  And once this happens, it’s really easy to want more.  It’s like a drug.

One thing that you have to do is, is determine the keywords that are likely to generate answer boxes..  In order to do this, you’ll need a tool that tracks the SERPs and denote what keywords have answer boxes.

After knowing where answer boxes are showing up, you can prep your data to optimize it or an answer box.

[Read the full article on Search Engine Land to find out how to get your content featured in answer boxes]