In SEO, one of the things that we think about is keywords. Keywords are thing things that help guide everything from on-page strategy to blog creation and can even play a role in link building. Keywords are essentially the foundation of a sound SEO program, but they can be deceptive.
Keyword research, at the surface, seems like an easy task, but taking the task to understand each word or phrase actually requires some work and sound knowledge of search results and audiences. Plus, keywords don’t always mean what you think they mean.
Basically, we don’t always know this right away. When it comes to working with clients where you’re always reevaluating and refining keyword targets, you are choosing your targets based on research, client feedback, competitors, and keyword data.
After a while, you begin to get better at understanding of what to do.
The same thing applies to writing content. You have to always make sure you are using the right terms, for the right content and the right audience.
Don’t be shocked if you don’t get it right on the first try, and it can be frustrating when, as a content marketer, you create a well-thought out piece that doesn’t perform as well as it should.
The problem probably lies in your keywords. The content that you wrote could simply be using the wrong keywords.
But there’s good news! There are signs that will help you determine if this is the case.