It seems pretty common place that when you’re running your own site, you tend to focus on that site in the hopes that you will be able to rank highly and bring in quite the number of visitors and, ultimately, conversions. After all, that’s only natural to want to succeed with your own site. Why should you focus on anybody else’s site?
Whether you do this by choice or by necessity is all about each individual person or company. Nathan Safran, a contributor to Search Engine Land has contributed once again, this time in the form of an article called 3 Ways Competitive Analysis Can Help You Boost Rankings & Get Great Content Ideas.
Naturally, it’s ok to focus more on your site than others. But, you’ve also got to make sure that you have a firm grip on your surroundings. According to Nathan, and this idea should come as no surprise in general, by knowing what’s going on around you in the SERPS, you can actually some benefits, both strategic as well as tactical.
What are these three ways to boos rankings and get some great ideas for content? Take a look at Nathan’s article by following the link below: