To some, there is concern that automation is always something to be feared when it comes to PPC management.

There is a growing set of tools and actions that can be take in our Google ads that will save us from the mind-numbing repeatable tasks of PPC, so we can then put more time into the likes of reporting and strategy.

Even with this said, there is another of-repeated assumption that needs to be addressed – the notion that the PPCer of the future needs to know how to code.  But is the coding PPCer any better than the “normal” PPCer?

Kirk Williams disagrees.

I’m here to say that you can be an excellent PPCer, excelling at automation, without knowing how to program your toaster… because you have one or more of these three strategies under your belt.

[Read the full post on Search Engine Journal]

Source – Kirk Williams