4 Best SEO Tips for Small Businesses (2023)


Did you know 93% of Internet experiences start on a search engine (mainly Google)? The first search result on Google gets about 28% of clicks on average.

Taking the time to build a strategy when you’re making your small business’ website and building up content is vital. So keep reading, and we will walk you through the four best SEO tips for small businesses.

1. Keyword Research

Looking through any small business guide of SEO tips in 2023, you will see that keyword research is essential. Keyword research will help guide you on what primary and secondary words you should use when writing content, what to title content, and even when choosing URLs.

You will be able to match what terms people use when searching for similar products to yours and how you can incorporate those into your website content. Keywords should help you build content to support product development that will make you stand out in your niche.

Thrive Business Marketing is here to help you not only do an SEO audit of your website, but they also have a Keyword & Ranking tool that they will help you use to figure out what keywords work best and will resonate with your target audience.

2. Utilize On-Page SEO

Meta tags and image alt text are significant in SEO strategies for small businesses. Both of these elements help give Google more information on your website and give people searching for more information on what you have to offer.

Meta titles describe what’s on your content page, and meta descriptions appear when you search for something as the description of your content. It would be best if you were using your keywords in both.

The image alt text describes any image on your website. It will also help push up your website when people search for images. 

3. Write Engaging Content

When thinking about your small business SEO strategy, you might think you need more to write about. You don’t need to write a lot of fluff content; you want to ensure your content is unique, engaging and includes your target keywords.

4. Monitor Your SEO

One of the biggest SEO tips is that you should constantly be monitoring your SEO performance. You can run SEO audits to check your keyword performance and continually update and change things that aren’t working.

Once you get the basics down, you can also focus on more technical SEO techniques, such as backlinks and guest posts.

SEO Tips for Small Businesses

Now that you know the top four best SEO tips for small businesses, you are ready to audit your website and see how to improve your SEO strategy.

It would be best to start with keyword research, including meta tags and image alt text, write unique, engaging content, and continuously monitor your SEO to keep building on what you have and improving on it. 

Contact Thrive Business Marketing today to learn more about their SEO services and how they can help your small business thrive.

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