The idea that if you “create visual content and the links will follow,” it’ll be easy to get those links.  It’s certainly a great sentiment, but realistically, it’s not a guarantee that you’ll get those links.

If your plan to use images to earn inbound links is set to work, you’ll need to make sure you have a solid plan that has some some specific actionable goals that you’ll be able to reach.

There are four ways that you can use images and visual content in order to build links and drive traffic.  Those tactics are:

  1. Become your industry’s stock photo site
  2. Identify image keywords bloggers are likely to search for
  3. Reach out to people using your original images
  4. Perfect your image-to-word ratio

For more information on each of these points, follow you can find the full article here on Search Engine Land for more details.

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