4 Social Media Marketing Mistakes to Avoid (2023)


According to a recent survey, about two-thirds of small businesses use social media to market their companies. Of these small businesses, about 25% say that social media marketing is the most effective form of digital marketing they do.

If your small business isn’t utilizing social media marketing yet, you should change that ASAP. But when you do, you should make sure you’re aware of the most common social media marketing mistakes and do what you can to steer clear of them at all costs.

Here are four social media marketing mistakes to avoid along with some marketing tips that should in handy.

1. Failing to Create a Social Media Marketing Strategy

If you want to start using social media marketing to your advantage, you may be tempted to sign up for a social media account today and start posting right away. You’ll be making one of the worst social media marketing mistakes possible if you do this.

Prior to putting up a single social media post on behalf of your business, you’ll need to come up with a surefire strategy. You should decide who your target audience will be on social media, what your brand’s voice will be like on social media, and so much more.

2. Using the Wrong Social Media Platforms

There is no shortage of social media platforms these days. From Facebook and Instagram to Twitter and TikTok, you’ll have plenty of options available to you.

But before you begin signing up for accounts on social media platforms, you’ll want to think about which ones might work best for your business. Ideally, you should flock to the social media platforms where your target audience will most likely be.

You should also give thought to which types of social media posts you want to put up. Each social media platform is going to enable you to put up different kinds of posts. You’ll want to choose the ones that’ll give you the power to put up posts that will be effective among your audience.

3. Posting on Social Media Too Often or Not Enough

When you’re posting on social media for business purposes, you don’t want to flood your followers with posts. If you’re posting once every hour, it won’t be long before your followers begin to hit the “Unfollow” button.

At the same time, you don’t want to put off putting up social media posts for days or even weeks. That could lead to people forgetting all about your company’s social media presence.

4. Neglecting to Work With Social Media Marketing Experts

If you don’t know the first thing about posting on social media for your business, you’ll need to learn all about it before doing it. Or if you don’t have time to do that, you’ll need to consider hiring social media experts to assist you.

Thrive Business Marketing is a company you can count on for all your social media marketing needs. We’ll help you avoid each and every social media marketing mistake listed here.

Let Us Help You Avoid These Social Media Marketing Mistakes

Now that you’re familiar with some of the most common social media marketing mistakes, your goal should be to avoid each and every one of them. We can help you do this when you reach out to us for help with your company’s social media marketing efforts.

We can also supply you with a wide range of other digital marketing services. Contact us now to get started.

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