This holiday season is going to be an interesting one, and I think we can all agree on that, thanks to the pandemic.

This year’s holiday is uncharted waters for retailers and businesses due to how consumer behaviors have changed this year. It seems that the holiday season began earlier than usual, when it kicked off in October with Amazon’s Prime Day.

With everyone buying their items online due to trying to be safe, the US e-commerce sales will reach $794.50 billion this year, up 32.4% year-over-year (YoY), according to eMarketer.

Due to strong starts that Prime Day saw (Amazon’s third-party sellers earning more than $3.5 billion in sales, which is an almost 60% increase of from last year), brands will want to find ways of building upon this momentum and continue boosting your sales in the coming months leading up to Christmas.

To help keep your brand going strong through the rest of the year, check out Search Engine Land’s post where you will discover 5 advertising tips that will help you engage online shoppers from Black Friday, Cyber Monday, and beyond.