We currently live in the data-driven age, and marketers can’t afford to be analystics-agnostic anymore.  Without analytical sensibility, data-driven insights are hard to come by.

Those marketers who have become the most successful are agile in the approach they take and utilize analytics to drive core business KPIs.  Even the marketers without any analytical background are building their analytical acumen to be more effective.  The rise of analytical platforms for non-technical marketing teams has empowered CMOs to extract powerful insights from their data.

Here are some best practices to help marketers integrate dta and analytics into their marketing strategy.

[Read the full article on MarTech Today.]

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