I’m sure by now we all know that when it comes to other countries and cultures, things can be very different between them. The things that seem normal to you might seem really odd and outlandish. On the same token, the opposite is true. behaviors and other things might might seem strange to the other country or culture.
The same thing goes for international SEO. Based on cultural differences, you don’t want to simply translate your site’s content and then redirect users to that particular site. The way you speak to those people may not work like it does when speaking to people in your native tongue. Your message might lose something in the translation.