Although it does sound a bit odd to hear, PPC advertising can, more often than not, focus too much on the click. After all, the industry is named after clicks, and users have to click to come to your landing page. But what happens after that use lands on your landing page is more important than when they clicked your the link.
This is why, for Matt Lawson, the direct integration between AdWords and Google Optimize is exciting. These days, landing page optimization is much easier. This means that it’s possible to do much more with all those clicks that you’re paying for.
Google Optimize has a lot get get excited for, as it’s easy to set up experiments, as well as easier to create different versions of your site with ease. Winners of your tests can be chosen with Google Analytics metrics and goals.
We can now directly tie experiments to AdWords setups, ranging from accounts to keywords.