content writingOne of my favorite things about this job is the idea of content creation.  I love being creative, and it makes me feel great when I’ve been able to come up with some satisfying content, whether it’s in this blog, or on other personal blog or channels (such as YouTube or other websites).  After all, having content is important, and it’s even more important to realize that good content is even more so.  After all, it’s been beaten into our consciousness that “Content is King”, right?  I can’t stress how badly THAT horse has been beaten, but it doesn’t make it any less true.

Content creation is important due to the fact that it gives us name recognition, it provides readers with a benefit, and can even help us build relation ships.  By allowing readers to invest time in reading our content, they begin trusting us more.  Good quality content that is being made on a regular basis can be so much more than a single post.  It’s like when you buy a book, and people keep coming over to read that book.  It keeps getting reused, and that can be good for the author of that book.  Same thing goes for the author of great online content.

I’m sure you all can think of other reasons why content is a great thing.  Creating it is, again, very important.  But that’s actually only half the story.  It’s more than just writing stuff down and hoping people read it.  Regardless of what sort of audience size you have, you need to always be on the look out for a great way to expand upon it.  You’ve got to grow the amount of people consuming your content.

Paddy Moogan, a consultant at Distilled, has contributed a Moz Blog post entitled, 5 Hacks for Creating and Promoting the Right Content, and he wants to talk about content creation.  In his piece, he talks about how you can verify if you have a great idea, and how to run with it in the creation process.  He also talks to us about how you can promote your content to reach that greater audience that we were talking about just a moment ago.

As you can probably gather from the title I included in this post, Paddy gives us five hacks that will allow us to create, as well as promote content.  Do you want to check it out?  If so, you can follow the link provided below and give Paddy’s post a read!

Moz Blog: 5 Hacks for Creating and Promoting the Right Content