PPC-blocksSo you know that in the world of PPC, you have to spend money to make money.  That’s the case in any sort of business.  Of course, there is a difference between spending money and wasting money.  This means that you have to be able to set a budget that would let you not only compete, but also try new online advertising channels you probably haven’t thought of before.

This is where doing some research can come in handy.  If you’re looking for ways to try new things, you would typically look for tips on how to save money in PPC.  These days, there’s countless blogs and posts that give tips on PPC campaigns.  In a post written by , she argues for the spending of side things.  But why spend more when you could spend it wisely?

In Pauline’s Search Engine Land post, there is a series of questions that she asks that will help you examine the current state of your PPC accounts.  This is to see if there are any missed opportunities that you might be missing.

Check out her post on Search Engine Land by following the link provided below and see if there anyways you can open up your budget and try something new.

Search Engine Land: 5 Questions To Identify Missed Opportunities In Your PPC Account