Quite a few of you know what split testing is. For those who don’t, split testing, or A/B testing, is the method of using randomized experiments with two variants, A and B, where the goal is to find the changes in web pages that will help determine peak interest for the visitor. A and B are compared, and for the most part the same with the exception of a minor variation. The point is to see how the two versions could impact a user’s behavior.
As Joshua Uebergang says, when you are focusing on a page for conversions, split testing is very important. Using split testing will help you understand what it could take to get those extra sales because you’ve found how your customers work.
According to Google, split testing might actually hurt SEO.
Joshua presents five split testing mistakes that you could make that can hurt either SEO or your business: