In SEO today, link building play a very important role, but even then, there are quite a few people who approach this component haphazardly. Even though these folks will jump into link building happily, they’ll do with blindly, without a structured process. They end up failing to achieve the results they could.
For Jeremy Knauff, he’s taken both approaches. He’s run link building campaigns that have little in the way to structure, and others he’s run campaigns with a ton of structure.
Based on his experience, Jeremy will tell you that the latter results in a more efficient campaign every time. With a more efficient campaign comes with better results for your clients and higher profit margins for you. Jeremy has decided to share five steps that you can use to make your link-building campaigns more efficient, where he shares them in his post on Search Engine Land.