When take a step back and take a look at content marketing, the process looks pretty easy All you have to do is think up a few ideas, decide on the best course of action, and then get down to designing and building it. Afterwords, just do some outreach, and bam, you’ve got some traffic, links and social shares coming in. Those steps seem pretty straightforward. But in reality, it’s actually pretty difficult.
Sure, you might get lucky and and get some new visitors and engagement with just a little effort, but that probably won’t happen very often. If content marketing is something that you’re doing for a living, and you’ve done it over and over, you’ll realize that more often than not, you’ll have to really work to get the results you want.
There is a Moz article written by Paddy Moogan, where their process for putting together a content marketing campaign is shared with the rest of us. Since content marketing is a constantly changing entity, the process will never be 100% perfect, but the folks at Moz are always striving to make that process as effective as possible.
In Paddy’s post, there are five broad steps in the process that’s taken, and here is what the article covers:
- Research and idea generation
- Idea validation
- Production
- Promotion
- Conversion
If you’re interested in an expanded explanation of these steps, check out Paddy’s post by following the link below.
Moz Blog: 5 Steps to Content Marketing Success