Google Ads (formerly known as AdWords) has always had frequent product updates, but because of the continued growth and improvements in machine learning (ML). Every month seems to bring new automated features, as well as the manual features we can all expect.
The exciting part of these automatons is that they promise similar results without as much work. Of course, machines can’t do all the same PPC stuff that professionals can, and machines and humans can achieve greatness when working together.
In order to help us better understand what’s possible with the current crop of Google Ad’s automated tools, Frederick Vallaeys wrote up an article on how the automation works and what account managers can do to further improve results.