Google’s goal is making search results as useful and relevant as possible to searchers.
We can take the Page Experience update that came from core web vitals as great example of a ranking signal. If your content isn’t the greatest and isn’t all that easy to use, you can expect it to slip further and further down the results page.
This can be maddening to experience, but worry not! It’s a good idea to focus on producing good content that is easy to access.
You want your readers to E-A-T the best content out there! Search Engine Journal has a post written by Julia McCoy where she talks about how we can show off our expertise, authority, and trustworthiness to your readers and Google.