In the world of digital marketing, being able to find and use the right keywords is a crucial step for success. Keywords are words or phrases that people will enter into a search engine like Google to find information they’re looking for. They form the foundation of any content written for the web.
Finding keywords for your marketing is one thing. Finding the right keywords is another. Not only is finding the right keywords a challenge on its own, but doing so on a tight budget can really make it difficult. Here are some tips for finding keywords that will yield a high return without breaking the bank.
Study your niche
Before you even think about what keywords are the ones you’ll use in your marketing, you need to make sure you know all about your topic or niche. By doing this, you’ll be able to get some really creative ideas, which will help you discover different angles when it comes to your marketing and SEO strategy.
Some ideas includes talking with the customers and clients you already have. Get to know them better. Find out what sort of things they search for when describing your brand and what you offer. You could also try not thinking from a marketing stand point and think from a customer’s perspective. What would you search for if you were looking for the sort of products and services you offer?
Use free tools
There are plenty of free tools you can use for free keyword research. These tools can include Google Keyword Planner, SEMrush and Keyword Tool. Tools like these will help you find the most popular keywords for your industry, as well as related keywords and their seaperch volume.
Make a list of relevant topics
When developing a keyword strategy for your brand, it’s important to start by breaking down your main category into smaller topic buckets that align with your business goals. This will allow you to identify specific areas where you want to rank on Google and create content that targets these keywords effectively.
Ensure that your topics are relevant to your business and aligned with your buyer personas. It’s crucial to choose topics that will effectively target your audience on Google and capture their interest.
Use keyword modifiers
To help create more appealing keywords, you’ll want to use Keyword modifiers in your keyword lists. These are words that you can add to your keywords to make them more specific. For example, you might add “best,” “cheap,” “top,” or “reviews” to your keywords to target people who are looking for a particular type of product or service. This can help you attract more targeted traffic to your website and increase your conversion rate.
Look at your competitors
Another popular tip is to use your competitor. They can provide valuable insights into which keywords are most effective in your industry or niche. Use tools like SEMrush or Ahrefs to analyze your competitors’ websites and identify the keywords they are targeting. This can help you identify gaps in your own keyword strategy and find new opportunities to target.
It’s important to make sure that you’ve selected the best keywords, and it’s possible without feeling like you’re pulling out too much money. By using free tools, focusing on long-tail keywords, using keyword modifiers, analyzing your competitors, and using customer feedback, you can identify keywords that will yield a high return on investment without spending a fortune.