Business to business services (B2B) is a business model where companies create products and services for other businesses and organizations. Regardless of your business’s size, you will, at some point, need to purchase products or services from a B2B company.
When it comes to marketing your B2B business, one of the big places you will want to go is LinkedIn.
At first, LinkedIn was considered just a job search engine, but now, its become so much more. LinkedIn has become a powerful B2B marketing sales tool.
Now that many B2B companies are utilizing LinkedIn as a way to gain traffic, conversions, clients and customers, this is a great time to launch your first campaign on the platform.
Despite the ability to launch a campaign on LinkedIn is easy, there’s still some things you’ll need to do if you truly want to succeed. It will take some effort to really get your campaign off the ground.
Sean Johnston has written a column on Search Engine Journal where he covers 5 tips that will help your B2B LinkedIn Marketing campaigns become the greatness they destined to be.