It seems like lately, SEO and PR have begun to overlap now that old link building tactics are falling to the wayside. Because we are now heading towards more outreach-focused tactics, that line between SEO and PR has gotten a lot smaller. Sure, SEO and PR will never truly become one, but they are certainly working more closely than ever.
Casie Gillette, a contributor to Search Engine Land, reached out to some PR professionals, and asked them how they both PR people and SEOs work together and collaborate. Once finished with her questioning, Casie decided to write a column for Search Engine Land that would help us all (that is, SEOs and PR) learn to work together to conjure up more links for your site.
To read up on Casie’s article, check it out in full in the link below.
Search Engine Land: 5 Tips For Working With A PR Firm To Build Links